TARTINERY

Welcome to Tartinery, where Paris meets New York. Founded in 2010 by Parisian Nicolas Dutko, our mission is to infuse NYC with the finest French traditions, centered around the iconic tartine. Tartinery isn't just a café-bar; it's a culinary experience offering hearty salads, grain bowls, pastries, and craft coffee from Irving Farm. We also serve fresh juices, smoothies, and an array of beverages from breakfast to dinner, embracing the spirit of lunch and apéro.Now spanning six vibrant Manhattan locations, Tartinery merges New York's dynamic energy with classic European flair. Our goal is to introduce New Yorkers to a French way of life through exceptional food and drink, featuring tartine as our star dish complemented by a wine list that celebrates French craftsmanship.

Tartinery logotype
Retail bag design with illustration of a girl and a dog.
A white menu with black and white designs.
A black and white photo of a person sitting at a table.
A white and blue box with a blue sticker on it.
A menu with a clipboard attached to it.
A blue coffee cup with the words tartnery on it.
A yellow coffee cup with the word tartney on it.
A pink coffee cup with a lid on a gray background.
A store front with a blurry image of a person walking by.
A group of people standing around a store.
Two iphones with a magazine on the screen.
A group of people standing in front of a counter.
A billboard with a hand holding a piece of food.
Four different types of food tartines arranged in a row.
A wall that has some graffiti on it.
A wall that has some graffiti on it.
A wall that has some graffiti on it.
A wall that has some graffiti on it.
A couple of bottles of wine sitting next to each other.

We were tasked with developing the brand system and communication for a French eatery concept, meticulously crafting packaging, logotype, and brand elements to embody a modern and sophisticated aesthetic.

Date:
2010
Type:
#hospotality #food&bevarage #fastcasual #branding #marketing #newyorkcity
Team:
Creative Director / Senior Designer/ Art Director / Photographer / Producer