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SUNFLOWER
Sunflower is a fashion brand inspired by the "endless summer" lifestyle, creating effortlessly chic designs for the casual, globe-trotting clientele. Tailored for those who seek light and warmth year-round, Sunflower offers timeless cruise collections that transcend seasonal trends. Each small-batch collection is crafted with a commitment to quality and sustainability, celebrating a seasonless wardrobe that fits seamlessly into the lives of modern travelers and dreamers alike.
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The mission was to completely rebrand a family-run fashion label, transforming its identity into one that reflects a timeless, seasonless aesthetic. The guiding principle was to establish a brand tone centered around a year-round collection, one that resonates with a laid-back yet sophisticated style. Every aspect of the rebrand was built around the concept of “endless summers,” bringing an emotionally aspirational essence to the forefront. The creative agency crafted a narrative that celebrates the freedom and warmth of sun-drenched days, seamlessly integrating this vision into the brand’s look, feel, and customer experience, embodying an effortlessly chic lifestyle.