REGI

Regi, in collaboration with BOSTON CONSULTING GROUP and a prominent pharmaceutical client, pioneered a novel approach to discovering, booking, and enjoying daily wellness and beauty regimens in major U.S. cities. The brand emphasizes catering to diverse and often underserved skin types while streamlining the entire process, from booking to the actual experience.

Logotype design.
A cell phone with a picture of a woman on the screen.
A woman in a white bodysuit sitting on a block.
A cell phone with a picture of a woman's face on it.
A cell phone with a profile on the screen.
A cell phone with a picture of a woman's face on the screen.
A woman in a bodysuit with a large green plant behind her.
A green leaf on a pink background.
A woman is surrounded by green leaves.
A close up of a palm leaf on a white background.
A group of candle designs on a table.
A bag with the word reg on it.
A woman in a green dress with her eyes closed.
A purple flower with a green stem on a white background.
A man sitting on top of a white box.
A purple flower with a green stem on a white background.
A woman with a palm leaf in her hand.
A picture of a woman's back with her hands behind her head.
Three yellow flowers sitting on top of a pink and blue surface.
A close up of a flower on a pink background.
A man standing next to a large cardboard box.
Three water drops closeup.
A close up of liquid drop.
A green plant is hanging from a branch.
A cell phone with a picture of a woman holding a leaf.
A plant with green leaves on a pink background.

We were entrusted to develop a comprehensive Art Directive for Regi, encompassing their extensive communication efforts across all advertising and marketing channels. This directive also covered content creation for their app and online presence.

Date:
2021
Type:
#lifestyle #beauty #mobileapplication #photography #content
Team:
Art Director / Photographer / Producer / Senior Designer