RASARIO

Founded in 2012 by Rasida Lakoba, RASARIO draws inspiration from the captivating beauty of Abkhazian women, a nod to Rasida's South Caucasian roots. The brand, renowned both locally and globally, specializes in cocktail and evening bustier-dresses that highlight a woman's elegance and individuality. Each collection tells a unique tale of femininity and allure. Rasida's dedication to fine materials and intricate details shines through, with delicate fabrics and classic silhouettes as brand hallmarks. As noted in InStyle Magazine, RASARIO is Hollywood's top luxury choice, celebrating women's grace with every design.

Logotype design.
Two business cards on a table.
Envelope design mockup
Fashion catalogue design.
A woman in a red dress walking down a hallway.
A long hallway with arches and a door.
A woman in a red dress is walking up a spiral staircase.
Retail shopping bags standing next to each other.
A long tunnel with a light at the end.
<div style="width: 100%; height: 100%;overflow: hidden;"><iframe width="100%" height="100%" src="https://app.vidzflow.com/v/8MHUn2KNHx?dq=576&ap=true&muted=true&loop=true&ctp=false&bv=true&bc=%234E5FFD&controls=false" title="R A S A R I O V I D E O 1" style="overflow: hidden;" frameborder="0" scrolling="no" allow="fullscreen"></iframe></div>
<div style="width: 100%; height: 100%;overflow: hidden;"><iframe width="100%" height="100%" src="https://app.vidzflow.com/v/c9DLYnbDZI?dq=720&ap=true&muted=true&loop=true&ctp=false&bv=true&bc=%234E5FFD&controls=false" title="R A S A R I O V I D E O 2" style="overflow: hidden;" frameborder="0" scrolling="no" allow="fullscreen"></iframe></div>
<div style="width: 100%; height: 100%;overflow: hidden;"><iframe width="100%" height="100%" src="https://app.vidzflow.com/v/NfxRueUSOL?dq=1080&ap=true&muted=true&loop=false&ctp=false&bv=true&bc=%234E5FFD&controls=false" title="R A S A R I O V I D E O 3" style="overflow: hidden;" frameborder="0" scrolling="no" allow="fullscreen"></iframe></div>
Fashion catalogues on a table with a woman in a red dress picture.
A brown leather tag with the word om it.
A photo of two women on a brown paper.
A book with a picture of a woman in a dress.
Open box packaging design.
Packaging box design mockup.
A magazine with a picture of a woman in a dress.
A picture of a woman's shirt with a name on it.
<div style="width: 100%; height: 100%;overflow: hidden;"><iframe width="100%" height="100%" src="https://app.vidzflow.com/v/O8Xo4jYS0A?dq=720&ap=true&muted=true&loop=true&ctp=false&bv=true&bc=%234E5FFD&controls=false" title="R A S A R I O V I D E O 6" style="overflow: hidden;" frameborder="0" scrolling="no" allow="fullscreen"></iframe></div>
<div style="width: 100%; height: 100%;overflow: hidden;"><iframe width="100%" height="100%" src="https://app.vidzflow.com/v/BDkm0ek1HN?dq=720&ap=true&muted=true&loop=true&ctp=false&bv=true&bc=%234E5FFD&controls=false" title="R A S A R I O V I D E O 4" style="overflow: hidden;" frameborder="0" scrolling="no" allow="fullscreen"></iframe></div>
<div style="width: 100%; height: 100%;overflow: hidden;"><iframe width="100%" height="100%" src="https://app.vidzflow.com/v/eKdTITWLLB?dq=720&ap=true&muted=true&loop=true&ctp=false&bv=true&bc=%234E5FFD&controls=false" title="R A S A R I O V I D E O 5" style="overflow: hidden;" frameborder="0" scrolling="no" allow="fullscreen"></iframe></div>
A billboard with a picture of two women on it.
A large advertisement on the side of a building.
An fashion poster on a digital billboard.
An fashion poster on a digital billboard.
An fashion poster on a digital billboard.
A mobile screen with Jenifer Lopez in a dress.
A cell phone with a picture of a woman on it.
A man walking past a wall with pictures on it.
A picture of a woman in a red dress.

We were assigned to develop a new brand system, enhance the existing brand, and design a comprehensive communication suite. Additionally, we provided a complete array of packaging solutions to complement the updated brand system.

Date:
2020
Type:
#luxury #fashion #lifestyle #packaging #branding
Team:
Creative Director / Strategist / Art Director / Senior Designer / Junior Designer / Producer