MOJO DELICATESSE

MOJO Delicatesse is the ultimate destination for authentic Italian flavours, offering a seamless blend of deli, restaurant, and bar services. Known for its rich culinary heritage, MOJO Delicatesse combines tradition with a retro-modern aesthetic, evoking a joyful and welcoming ambiance. Every detail, from the carefully curated menu to the minimalist design, celebrates the purity of Mediterranean cuisine while infusing a contemporary flair that enhances the dining experience.

A black and white logo of the word MOJO.
A blue and white shopping bag on a gray background.
A person cutting a piece of food on a plate.
A person is holding a restaurant menu on a table.
A blue magazine on a couch
A restaurant menu on the table.
A couple of white plates sitting on top of each other.
A drawing of a chef holding a pan of food.
A focaccia sandwich.
A person holding a focaccia in their hands.
A plate of food sitting on a table.
A table topped with lots of plates of food.
A plate of food and a glass of wine on a table.
A box with a handle with illustrations and logo on it.
A piece of salami hanging from a string.
A package of green pasta bands in a plastic container.
A store shelve with cans of food.
Awning of a store called MOJO
A delicatessen store interior.
A computer on a blue pillow.
A cell phone sitting on top of a blue chair.

We were entrusted with creating the brand identity and collateral from the ground up for this fast-casual newcomer in Beirut. The challenge was to reimagine the classic Italian and Mediterranean deli, infusing it with a fresh, vibrant energy that feels both playful and aspirational, while maintaining its timeless roots. The result is a modern twist on tradition, offering a delightful and inviting experience that speaks to today's discerning clientele.

Date:
2024
Type:
#hospotality #food&bevarage #fastcasual #branding #marketing #packaging
Team:
Creative Director / Senior Designer/ Art Director / Photographer / Producer