LUMIN
LUMIN: a bold beauty brand crafted for dark-skinned clientele across the African market. With an edgy, luxurious aesthetic that commands attention, LUMIN delivers a powerful visual statement. Each product is meticulously formulated to enhance and celebrate dark skin, bridging the gap for men and women often overlooked in the beauty industry. Discover a line dedicated to elevating the unique beauty of dark skin with every application.
Our goal was to develop a beauty brand that resonates deeply with the new generation of dark-skinned individuals, focusing on the essence of African beauty in a way that feels both accessible and premium. This brand seeks to empower by celebrating the natural allure of dark skin, emphasizing inclusivity and pride.
The debut campaign intentionally uses gritty, urban backdrops instead of typical luxury settings, highlighting the elegance of everyday environments. By elevating the unique aspirations and inner strength of each client, we convey that beauty is not just about appearances—it’s grounded in self-confidence and inner grace. Through this approach, we’re sending a message that true beauty begins from within.