LUMIN

LUMIN: a bold beauty brand crafted for dark-skinned clientele across the African market. With an edgy, luxurious aesthetic that commands attention, LUMIN delivers a powerful visual statement. Each product is meticulously formulated to enhance and celebrate dark skin, bridging the gap for men and women often overlooked in the beauty industry. Discover a line dedicated to elevating the unique beauty of dark skin with every application.

Logo that says LUMIN
Florescent background.
A beauty cream jars with a logo LUMIN on it.
Outer packaging for a cream with a logo LUMIN on it.
A beauty cream pump jar with a logo LUMIN on it.
Florescent background.
Women posing in high fashion in Lagos; Nigeria.
A paper bag with a handle on a gray background.
Black and white outer packaging for a cream with a logo LUMIN on it.
A tall pump beauty cream bottle in a black and white design with a logo LUMIN on it.
A man in a shirt and tie wearing sunglasses.
A man in a shirt and tie wearing sunglasses.
A billboard with a picture of a woman in a hat on it.
A billboard with a picture of a woman on it.
A billboard with a bottle of cream on it.

Our goal was to develop a beauty brand that resonates deeply with the new generation of dark-skinned individuals, focusing on the essence of African beauty in a way that feels both accessible and premium. This brand seeks to empower by celebrating the natural allure of dark skin, emphasizing inclusivity and pride.

The debut campaign intentionally uses gritty, urban backdrops instead of typical luxury settings, highlighting the elegance of everyday environments. By elevating the unique aspirations and inner strength of each client, we convey that beauty is not just about appearances—it’s grounded in self-confidence and inner grace. Through this approach, we’re sending a message that true beauty begins from within.

Date:
2023
Type:
#beauty #luxury #productdesign #branding #marketing
Team:
Creative Director / Strategist / Art Director / Senior Developer / Photographer / Product Designer