LUCIA'S

Nestled in the bustling heart of Dubai, UAE, Lucia's presents a luxurious dining escapade, drawing its rich inspiration from the effervescent lifestyle of Capri, Italy. Under the guidance of a celebrated celebrity chef, the restaurant curates a culinary journey that tantalizes the palate. But the Lucia's experience doesn't end at the table. Guests are further treated to an engaging entertainment program, ensuring that every visit is not just a meal, but a memorable event steeped in ambiance and flair. This fusion of gourmet cuisine and vibrant entertainment positions Lucia's as a unique beacon of leisure and pleasure in Dubai.

A table with a plate of food and a vase of flowers.
A table with plates and glasses on it. Restaurant exterior seating.
A stack of yellow business cards sitting on top of a blue surface.
A blue and yellow menu and a yellow and blue drink menu.
A plate with a slice of pie on it.
An ice cream cone with yellow ice cream.
Two white plates with yellow flowers on them.
A yellow ice cream cart with a blue and yellow awning.
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A table topped with a plate of food and a glass of wine.
Posters of people partying.
A yellow and blue polo shirt on a blue background.
A blue plate topped with lobster ravioli next to a cutting board.
A woman with pink hair wearing a pink and blue jacket.
A series of billboards displaying different types of food.
A blue candle with a lit candle inside of it.
A blue and yellow candle box with a name on it.
A cell phone with a magazine on the screen.
A cell phone with a recipe on the screen.
A person holding a piece of food over a conveyor belt.
A person holding a piece of food in their hand.
A man cutting up a hot dog on top of a plate.
A plate of food on a marble table.
A plate of lobster and pasta with a glass of wine.
A person cutting up food on top of a wooden cutting board.
A piece of cake with fruit on top of it.
A table topped with plates of food and glasses of wine.
A person pouring wine into a glass at a table.

We were entrusted with the task of building a brand system from the ground up and more. The project required us to delineate and establish clear communication paths, ensuring brand consistency across all locations. Given that the programming and service offerings would vary seasonally, it was imperative for us to meticulously design sub-communication routes within the expansive brand system. All elements such as advertising and collateral material were also part of the scope.

Date:
2021
Type:
#hospitality #restaurant #lifestyle #food&beverage #dubai
Team:
Creative Director / Art Director / Senior Designer / Junior Designer / Photographer / Producer / Strategist