LE 49 VICTORIA

Nestled in the heart of the majestic Riviera's capital, Nice, known for its prestige, is the Le 49 Victoria project by BNP PARIBAS IMMOBILIER. This exclusive development is situated on the serene hill of Cimiez, a stone's throw from Place Masséna and the vibrant center of Nice, yet it maintains a tranquil atmosphere. The residence boasts contemporary architecture, comprising only three levels plus a penthouse, and blends harmoniously and unobtrusively into its peaceful, residential surroundings. Each apartment extends to a balcony, terrace, or garden, providing bespoke comfort and abundant natural light to enrich daily living. Select apartments, especially those on the top floor, feature expansive full-sky terraces with breathtaking sea views.

A black and white photo with the words le 49 victoria.
A green background with the words Le 49 Victoria
A green business card with gold foil and flowers on the table.
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A postcard with a picture of a woman on it.
A poster or women in bikini vintage.
A poster in a frame with a photo of a table with food and drinks on it.
A poster in a frame with a photo of Nice, France beach front.
A poster in a frame with a photo of a kid with parent.
A black and white photo of people walking in Nice.
An apartment floor plan printed on poster paper.
A piece of bread next to a bunch of white flowers.
A green box with a picture of a building and a plant.
A green business card with a picture of a city.
A group of people standing around each other.
A sales office stand alone building rendering concept.
A sales office stand alone building rendering concept.

Upon being entrusted by BNP PARIBAS REAL ESTATE FRANCE, we undertook the branding of one of their properties in the picturesque city of Nice. The challenge was to infuse a touch of vintage charm harmoniously with the allure reminiscent of the Côte d'Azur's golden era. As the project targeted an international buyer demographic, our approach involved creating a design aesthetic that is not only approachable but also exudes a sense of modernity. This delicate balance ensures the property resonates with a diverse audience while capturing the timeless elegance of the Côte d'Azur during its peak.

Date:
2021
Type:
#realestate #construction #luxury #lifestyle
Team:
Creative Director / Strategist / Art Director / Senior Designer / Junior Designer