COMMON BREADS

Welcome to Common Breads, a casual Lebanese bakehouse situated in the heart of London. Inspired by Beirut's vibrant culinary street food scene, Common Breads blends authentic flavors with modern twists, inviting diverse cultures to savor the essence of Lebanese cuisine. Deeply rooted in its rich culinary heritage, Common Breads embraces innovation and modernity, elevating breakfast, lunch, and dinner experiences to unforgettable heights. Guests are invited to celebrate timeless ingredients and recipes that have delighted palates for generations.

A black and white logo with the letter b.
A table and chairs outside of a restaurant.
A woman wearing an apron and a white t - shirt.
A coffee cup with a green lid on a gray background.
A person holding a paper bag out of a car window.
A person holding a coffee carry case box that says common breads, with two coffee cups.
A person holding a paper bag with the letter b on it.
A cup of coffee being poured into it.
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A person holding a paper menu in their hands.
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Three wooden plaques displaying different types of food.
A restaurant with a checkered counter and bar stools.
A hallway with a wall mounted oven next to a doorway.
A table with a plate of food and a vase of flowers.
A couple of chairs sitting next to each other in a room.
A sign on the side of a building that says common breads open.
A sign on the side of a building that says common breads open.
A subway station with posters on the wall.
A woman eating a large piece of Manouche.
A woman holding k'aa'k with a hole in it.
A man holding k'aa'k with a hole in it.
A woman in a yellow sweater holding a coffee.

We were tasked with developing a brand from the ground up for a Lebanese fast-casual bakery concept. Our core mission was to elevate the traditional take on common Lebanese baked goods and enhance the experience for a younger, international audience. We focused on the elegance and details of the product offerings, integrating them into a witty and expressive brand communication. Additionally, we incorporated a touch of vintage flair to highlight the cultural and historical aspects while maintaining the minimalism and allure required by a modern eatery.

Date:
2024
Type:
#hospitality #fastcasual #branding #marketing
Team:
Creative Director / Strategist / Art Director / Senior Designer / Content creator / Photographer