BALMAIN

Balmain today seamlessly combines a historic Parisian couture legacy with Pierre Balmain's optimism and Olivier Rousteing's modern, inclusive vision. As Creative Director since 2011, Rousteing crafts a unique silhouette, style, and attitude, blending the house's celebrated craftsmanship with founder Pierre Balmain's bold approach to conventions. Since 2016, under Mayhoola For Investments LLC, Balmain has experienced rapid growth, presenting diverse global style through annual offerings in men's, women's, and children's collections, along with eyewear, leather accessories, and luggage.

A close up of a green marble with gold lettering.
<div data-video-id="4133" style="width: 100%; height: 100%;overflow: hidden;">

<iframe width="100%" height="100%" src="https://app.vidzflow.com/v/N5cDM8cmP2?dq=720&ap=true&muted=true&loop=true&ctp=false&bv=true&piv=false&bc=%234E5FFD&controls=false" title="B R A T B A L M A I N 10" style="overflow: hidden;" frameborder="0" scrolling="no" allow="fullscreen"></iframe></div>
<div data-video-id="4109" style="width: 100%; height: 100%;overflow: hidden;">

<iframe width="100%" height="100%" src="https://app.vidzflow.com/v/Nc6WlGnSsE?dq=720&ap=true&muted=true&loop=true&ctp=false&bv=true&piv=false&bc=%234E5FFD&controls=false" title="B R A T B A L M A I N 4" style="overflow: hidden;" frameborder="0" scrolling="no" allow="fullscreen"></iframe></div>
A model walks down the runway in a costume.
A woman's high heeled shoe with a painting on it.
A group of people walking down a runway.
A model walks the runway at a fashion show.
<div data-video-id="4110" style="width: 100%; height: 100%;overflow: hidden;">

<iframe width="100%" height="100%" src="https://app.vidzflow.com/v/WHSCT1pwOJ?dq=1080&ap=true&muted=true&loop=true&ctp=false&bv=true&piv=false&bc=%234E5FFD&controls=false" title="B R A T B A L M A I N 8" style="overflow: hidden;" frameborder="0" scrolling="no" allow="fullscreen"></iframe></div>
<div data-video-id="4132" style="width: 100%; height: 100%;overflow: hidden;">

<iframe width="100%" height="100%" src="https://app.vidzflow.com/v/Hhxl4GA4WW?dq=720&ap=true&muted=true&loop=true&ctp=false&bv=true&piv=false&bc=%234E5FFD&controls=false" title="B R A T B A L M A I N 9" style="overflow: hidden;" frameborder="0" scrolling="no" allow="fullscreen"></iframe></div>
Green marble pattern.
A woman walking down a runway in front of a crowd of people.
<div data-video-id="4136" style="width: 100%; height: 100%;overflow: hidden;">

<iframe width="100%" height="100%" src="https://app.vidzflow.com/v/SGIkNcb48W?dq=720&ap=true&muted=true&loop=true&ctp=false&bv=true&piv=false&bc=%234E5FFD&controls=false" title="B R A T B A L M A I N 11" style="overflow: hidden;" frameborder="0" scrolling="no" allow="fullscreen"></iframe></div>

We were tasked with designing and developing an intricate system capable of generating an authentic marble pattern from a specific region. Working under Olivier Rousteing's creative direction for the Spring/Summer 2023 collection, our responsibility extended to accommodating a large-scale stage design installation for Paris Fashion Week. Ensuring a seamless production process for the entire setup was integral to our engagement. The entire patten was generated through computational design and engineering processes that allowed us to later wrap large surfaces and curved forms.

Date:
2023
Type:
#luxury #fashion #lifestyle #productdesign #branding
Team:
Creative Director / Strategist / Art Director / Senior Designer / Junior Designer / Senior Design Engineer / Producer