BALADE YOUR WAY

Dive into the authentic flavors of the Middle East, elegantly modernized for the contemporary palate, right here in New York City. Welcome to "Balade Your Way," where the vibrancy of Lebanese cuisine comes alive.At the heart of our brand is the word "Balade," signifying "fresh," seamlessly aligning with our "Your Way Philosophy." This philosophy revolves around a singular, indispensable principle: prioritizing YOU. Recognizing the significance of the food you consume, both for your well-being and your gastronomic pleasure, we are committed to sourcing only the finest local ingredients. With our diverse range of flavors, we cater to your refined tastes, ensuring every bite is a testament to culinary excellence.
Freedom of choice is paramount in our dining experience. We invite you to curate your own flavorful journey, enabling you to mix and match according to your specific cravings in any given moment. Our vision goes beyond just offering fast food; we're revolutionizing the concept by merging the essence of fresh, delectable meals with the efficiency of quick service. By infusing our distinct cooking methodologies with a diverse flavor palette and presenting them in a sleek, modern ambiance, we've seamlessly integrated elements from the realm of fine dining into our fast-casual setting. Embark on this gastronomic adventure with "Balade Your Way," and savor the innovative fusion of age-old traditions and contemporary flair.

Balade logotype
Balade logomark
A hand holding a container icon illustration.
A bunch of boxes that have some type of label on them.
A group of people putting toppings on manouche.
Interior design of a fast-casual Lebanese restaurant in New York City.
Food packaging
Two men working behind a counter in a Lebanese fast-casual restaurant.
A Lebanese fast-casual restaurant interior in New York City.
A wooden crate filled with lemons on top of a table.
A wooden menu board design.
Three yellow food packaging stickers.
A bag with a sticker on it next to another bag.
A table topped with lots of different types of food design.
A hand holding a piece of bread in the air.

We were entrusted with the task of establishing New York's premier Lebanese fast-casual restaurant chain. Our mission was to seamlessly merge years of rich tradition into a modern, minimalist, experience-driven brand. Amidst the burgeoning popularity of Chipotle, our team at BRAT aimed to let the vibrant food offerings take center stage. We endeavoured to craft a visual identity that would uphold a lucid and streamlined brand system.

Date:
2018
Type:
#hospotality #food&bevarage #fastcasual #branding #marketing #newyorkcity
Team:
Creative Director / Senior Designer/ Art Director / Photographer / Producer