ADAM M. JAMMAL

The conceptualization phase comes once the project has been received from a client. If the client wishes to execute an already established concept/proposal, our goal, as a team, relies on acknowledging the project’s needs and being able to expand its potential. If the client, however, does not have an original concept they wish to execute, then we would create one for them. In both cases, a proof-of-concept is provided within a pitch meeting, in which we go through a detailed step-by-step process of what the project will look like and how we would get the resources to execute it. This pitch would be filled with detailed references for creative and technical purposes.

We work with a different variety of established and inspiring talents, who possess the hardworking characteristics to execute the project with style and finesse. Our team members have usually been individuals that have worked within the commercial and non-commercial world which allows them to adapt to any given project. The portfolios of all selected individuals can always be provided upon request.

It is important to note that across all stages of pre-production, the production team would be working in parallel to ensure all the necessities are catered comfortably to the clients and team members.

Once the team is selected, we will then lead to location scouting, in which we search for the optimal location to execute the project. This, arguably, is the most sensitive phase of the production. We always aim to find locations that cater to the creative aspect of the shoot, but, at the same time, are feasible in terms of management. Whether we shoot in an abandoned mansion, or in a studio catered to our creative choices, the process of preparation remains the same.

Once we have decided on a location, it is now time to move on to the shotlisting phase. The goal is to ultimately define the visual language of the overall scope of the project, using a handful of references that encompass a variety of modern techniques. It is important to mention that everything accompanying the visuals such as music or visual effects should be decided beforehand to establish the rhythm of the project in its entirety. Once this is decided, we will share all decisions with the client to cater to the needs of the project. If necessary, we would go to the location, beforehand and pre-light to assure the quality of the project overall.

The shot-listing phase Is naturally affected by the quality of equipment we use. We work with different rental houses that have been the core to establishing the cinematic language we set out to achieve. We make our decisions based on what equipment is available for us. We usually shoot with an Alexa mini or Alexa 35, for its dynamic range and overall look. The lenses are chosen based on the overall look of the project.

The selection of the cast will be entirely based on the proposal and the target audience. For this reason, a variety of options will be presented to the client for them to choose which would represent the project most. Auditions and screen tests can be provided, if necessary, to help in the selection process. Once the cast selected, we would then move to the fitting phase with the prestigious stylist and make-up artists that we work with.

Once the team is selected, we will then lead to location scouting, in which we search for the optimal location to execute the project. This, arguably, is the most sensitive phase of the production. We always aim to find locations that cater to the creative aspect of the shoot, but, at the same time, are feasible in terms of management. Whether we shoot in an abandoned mansion, or in a studio catered to our creative choices, the process of preparation remains the same.

Being a director & editor, Adam also edits the projects he directs. This ensures a quicker workflow throughout the postproduction phase since the work would be cut right after coming out of the shoot. Moreover, since creative decisions are decided beforehand, the edit becomes a matter of placing everything in the right order as decided in preproduction. Naturally, slight changes will come based on what is appropriate for the overall style.

Each draft will be shared with the client. All necessary fixes and comments will be handled with attention and efficiency.

The colorists we work with usually send stills/tests of the look we are aiming to achieve before we even start with editing. Once the edit is picture locked, we then move on coloring the project. This also comes with drafts that will be shared and will be catered to the needs of the client. We aim to achieve a desired look that pushes the shots we have, which differs from project to project.

We collaborates with a diverse range of talented individuals in the creative industry, including visual effects (VFX) artists, musicians, and sound designers. These professionals bring their unique skills and expertise to our projects, joining our team based on the specific requirements and goals of each client. This flexible approach allows us to tailor our services to the unique needs of every project, ensuring that we deliver high-quality, customized solutions.

In addition to our network of creative professionals, we have access to an extensive array of resources through our subscriptions to various databases. These databases provide us with a wealth of stock footage and copyright-free music, which we can utilize in our projects. This access not only enhances our ability to create diverse and engaging content but also ensures that we can do so while adhering to copyright laws and regulations.